The Green Crow

5 reasons why great design is good for business

Because of this, we’re extremely proud of the work we do and we love every challenge that comes our way. Take a spin through the list below and find out why!

1. Great design will raise the perceived quality of your business – Professionally designed marketing materials will communicate a strong message to your clients, which emphasizing your commitment to excellence. You may have a high-quality business (of course you do!) but people on the outside don’t necessarily know that. If you invest in professional design, you’ll be turning heads everywhere! 

2. Great design will increase the popularity of your brand – Think about a clothing brand that you love. Why do you appreciate it so much? One reason is probably that you really like the design of the clothes. If it’s a popular brand, the design clearly has helped it get to where it is today. The same is true with all kinds of design―web, graphic or otherwise. Your business will improve in direct relation to your designs. 

3. Great design drives sales – This point goes hand-in-hand with the last one. If you want your business to grow and be sustainable, it’s critical you find a way to consistently boost your sales. The design of your sales platform is just as important as the design of the product itself. If you sell out of a physical storefront, you want it to be an attractive setting. If you sell online, you want your site to be professionally designed to maximize usability and visual appeal. 

4. Great design increases community impact – If you’re going for the local market, you want to develop a presence in the community. Good design will create buzz around your business and generate steady interest, giving you more recognition and influence in your community. It will even help you find new talent for your growing team―once people come to associate you with the image you’ve created, working for you becomes even more of an attractive opportunity.

5. Great design raises your profile in your industry – Whatever industry you work in, it should be your ultimate goal to be at the top of it. This will require a lot of key components, but one of them is great design. If you’re going to be an industry leader, you should look like a leader. You want marketing materials that are informative and portray you as the trusted authority on your field of expertise.

By now, we’ve said 'great design' an awful lot. What do we actually mean by that anyway? So glad you asked! 

Greenlight is all about taking the idea behind a business or project and using our skills in graphic and web design to create something amazing which perfectly reflects the goals of the client. We love helping local businesses in the Moncton area do this, but our reach extends throughout North America as well. Great design takes time, and it can only be created by people who have developed their skills through years of experience. That’s us!

Greenlight Design is a graphic design and marketing company. We can be your guide in identifying a content strategy plan, catered to your company or organization. Contact us today to learn more.