The Green Crow

When was the last time you took a look at your logo and the marketing materials that you use for your business? Have you given any thought to your business’s vision lately?

No?

Well plunge the coffee press and pull up a chair, because it’s high time you did! Everyone says you need to brand yourself, but it’s a bit of a vague buzzword. Brand marketing is important, but sometimes it turns into bland marketing. Maybe you need to reignite a brand that has lost its relevance, or maybe you need to reinvent a brand that’s been failing from the start. In either case, it’s time to start rebranding your business.

The Slippery Slope

It can be tempting to neglect the task of rebranding your business. Why? A lot of people don’t want to believe that poor branding is what’s holding their business back. They chalk it up to a weak economy, unmotivated employees, or pure bad luck. 

The second reason is that they worry that rebranding will cost too much ― despite the fact that a good rebranding will more than pay for itself, given the increase in revenue you can expect from greater brand recognition. But you go on telling yourself these silly notions, because you don’t want to admit the undeniable truth: your brand needs an overhaul. It’s okay, swallow your pride and pick up the phone. Greenlight Design is capable of helping you turn this ship around. With compelling designs, we can re-invigorate your business and put the wind back into your sails. (Sorry for all the sailing metaphors, but we’re trying to make a point here.)

A Wake-up Call

“The wake-up call” is a classic complimentary hotel service that has somehow survived, despite the emergence of high-tech tools like alarm clocks. Very quaint. When you’re staying at a hotel, you can call the staff person working in the lobby, request a phone call at a specific time in the morning, and they will call you to wake you up so you don’t miss whatever important thing you have scheduled for that day. Pretty nice, right? Well actually no, it sucks. You’ll hate hearing the phone ring when you’re in a deep REM sleep dreaming about fluffy pillows and unicorns. But if someone doesn’t jolt you out of your sleep, you’ll miss the boat (yes, yet another boat metaphor). 

Rebranding is the wake-up call for your business. The purpose of rebranding is to reacquaint your organization and its target audience with the vision of your company. A fresh, strong brand will clearly communicate the abilities of your business and inspire people to connect with you. A good brand showcases excellent work and compels people to look to you as the authority in your industry. And an effective rebranding will go a long way towards motivating everyone in your business to work hard and show their abilities off to clients.

Moncton or Anywhere

Whether you’re located here in Moncton or anywhere else in the world, Greenlight Design can help you rebrand your business. Our competitively-priced design team can create visually appealing work and perfectly communicate the professionalism of your business. We like to boast, but that’s only because we’ve got the skills to back it up.

Your Second Chance

Think of rebranding like a second chance. There are a lot of people out there competing for some air time, so you need to think about marketing a brand that stands out. We’re here to make your second chance fun by helping you build a brand you can be proud of. Give us a call, sailors. We’re here to help.

Greenlight Design is a graphic design and marketing company. We can be your guide in identifying a content strategy plan, catered to your company or organization. Contact us today to learn more.